The right Meta ads budget depends on your average order value (AOV), target ROAS, and country. For Australian brands, start with $1,500–$3,000 AUD/month; for Canadian brands, $1,200–$2,500 CAD/month; for US brands, $1,000–$2,500 USD/month.
Strategy March 28, 2026 11 min read
How Much Should You Spend on Meta Ads? (AU, CA, US Benchmarks 2026)
M
Mohit Kumar
5+ years · $1.2M+ ad spend managed
"How much should I spend on Meta ads?" It's the first question every brand asks. And the answer is almost always wrong.
Minimum Monthly Budget = (Target CPA × 50) × 1.2
Where Target CPA = Average Order Value ÷ Target ROAS
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Written by Mohit Kumar
Performance Marketing Specialist · 5+ years · $1.2M+ ad spend managed
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